‘Une campagne pour inspirer la la prochaine génération de dirigeantes camerounaises en inculquant une culture de travail acharné, d’innovation et d’éthique
March is dedicated to celebrating women worldwide. As a result, International Women’s Day, celebrated on March 8, has become a date to applaud the progress made by women in society. This year, the Digital Coalition, a non-profit association that promotes digital initiatives with a focus on technology, innovation, youth, and women’s entrepreneurship, launched #SheSaid campaign. According to Eng. Reine Essobmadje, Co-founder of the association, the goal is to celebrate powerful women by highlighting their efforts to overcome obstacles. #SheSaid campaign ran for one month, during March 2023. The campaign is conducted through social media platforms, addressing the moral and social challenges observed among young people.
The campaign aimed to provide an opportunity for young people to discover the stories of remarkable women who have achieved extraordinary things. The main objective is to inspire the next generation of female leaders by presenting the “Sheroes” exceptional journeys and providing meaningful messages and advice. Digital Coalition promotes entrepreneurship, the association also shared tips and valuable guidance to create businesses in 10 steps.
The campaign to celebrate these 16 exceptional women from different African countries ended on a high note. Mrs. Reine Essobmadje believes that “a girl with passion becomes a woman with vision“.